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Founded in 1999, SOHO Tianhong has dedicated 26 years to the automotive industry and has grown into one of the leading automobile dealership groups in Jiangsu Province. The company has built a strong regional presence across Jiangsu and Anhui, operating 33 authorized brand outlets covering 19 well-known automotive brands, such as Xiaomi, Leapmotor, Deepal, Avita, Polestar, Audi, Cadillac, Volvo, Lexus, Buick, and others. Its business scope includes vehicle sales, full vehicle export services, after-sales maintenance, and used car trading.

SOHO Tianhong currently employs nearly 1,300 staff members, including 231 technicians in workshop roles (accounting for 18%) and 70 mid- to senior-level technical specialists. The company’s after-sales service division generates an annual revenue of approximately RMB 420 million, reflecting its strong operational capability and market performance.

Strengthening Ideological Leadership and Organizational Direction

The company places strong importance on ideological and political education for employees. Through programs such as “Three Meetings and One Class” and themed Party activities, SOHO Tianhong ensures that political learning is integrated into every workshop, team, and frontline operation. It also innovates in combining ideological education with daily work practices, while enhancing employee well-being through human-centered care and psychological support services. Outstanding industrial employees are actively encouraged to join the Party, and many have successfully developed into Party members. Initiatives like “Technical SOHO, Service Expert,” “Craftsmanship Spirit,” and “SOHO Lecture Hall” serve to highlight role models, motivating staff to contribute both to enterprise development and broader social progress.

Building Talent Platforms and Strengthening Skill Development

SOHO Tianhong is committed to cultivating skilled professionals and strengthening talent pipelines. It has established apprenticeship systems and structured training programs while collaborating with vocational institutions to build hands-on training bases. In recent years, these partnerships have helped recruit more than 50 skilled professionals into the company.

The company also regularly organizes skill competitions and selects top employees to participate in industry contests and manufacturer-led training programs. Twelve “SOHO Master Craftsman Studios” have been established, one of which has been recognized at the provincial level. These platforms support mentorship, technical problem-solving, and knowledge sharing. In addition, SOHO Tianhong provides specialized training in new energy vehicle services and encourages employees to pursue further academic qualifications.

A dedicated innovation and technical service platform fosters creativity and practical improvements, including initiatives such as the “SOHO Plus+ Green Efficient Body Repair” program, which enhances both environmental sustainability and service efficiency. Standardized operating procedures ensure a high first-time repair success rate, while the company’s “Heartfelt Service” standards help set benchmarks for the industry. Digital transformation tools are also widely used to improve efficiency across all business operations.

Expanding Career Development Channels and Growth Opportunities

To support long-term employee development, SOHO Tianhong continuously improves its promotion and career advancement systems. By refining talent selection and recruitment policies, the company has created a dual-track development system that allows employees to advance both vertically and horizontally.

At present, 23 skilled workers have transitioned into frontline management roles, and 7 have progressed to middle management positions, accounting for about 15% of the company’s management team. Salary reform measures have also been implemented, including skill-based allowances that ensure frontline employees and highly skilled technicians benefit from business growth.

Even in a challenging market environment, SOHO Tianhong maintains steady wage growth, with annual salary increases averaging nearly 10%, significantly improving employee satisfaction and career fulfillment.

http://www.soho-auto.com
SOHO Tianhong Automotive Group Co., Ltd

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